Sexual and reproductive care targets mainly women. Health facilities in which these services are offered are also places where social norms are reminded to adult women. Data were collected from 2002 to 2009 during two interventions programs dealing with reproductive and maternal health in the town of Ouagadougou (Burkina Faso); women and health personnel were interviewed. The data show that the social norm of marriage is steadily recalled during antenatal care, family planning consultations, and also in maternity wards. Health personnel words and attitudes illustrate how it is important to be married in order to have a better access to reproductive health care.