Venues for new music styles, some clubs and DJ bars in St.-Petersburg take form as places for gathering for certain milieus. To secure and retain the loyalty of regular patrons, and by extension to ensure the sustainability of the establishment, clubs tenders implement different mechanisms of social homogenization to keep out random or unwelcome visitors. Common techniques include face control, being in hidden locations, the limited diffusion of information, the specificity of music and ambiance, and carelessness for universal standards of service and welcoming. Though they don’t fully constitute exclusive communities, these venues explicitly value an extended social grouping and a sense of secure domesticity which facilitates spontaneous and informal interactions between strangers. From a relative anonymity to a familiarity between “close relations,” a whole range of intermediary situations become possible, thus enabling the emergence of rather new forms of sociability in a post-soviet metropolis.