Editorial
Page 5 to 10
Co-creation
Page 11 to 31
Health marketing
Page 33 to 52
Retail
Page 53 to 77
Page 79 to 96
Food marketing
Page 97 to 116
Page 117 to 136
This official journal of the Association Française du Marketing is an academic journal focusing on marketing decision-making, taking into account both European and international perspectives.
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