- Social innovation and marketing
Editorial
Page 129 to 137
Social marketing
Page 139 to 167
Page 169 to 182
Research method
Page 183 to 198
Consumer movement
Page 199 to 222
Value co-creation
Page 223 to 237
This official journal of the Association Française du Marketing is an academic journal focusing on marketing decision-making, taking into account both European and international perspectives.
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- Uploaded on Cairn-int.info on 23/01/2023
