CAIRN-INT.INFO : International Edition


Created in 1993, Décisions Marketing is an official journal of the Association Française du Marketing (AFM) (French Marketing Association). It is an academic journal focusing on marketing decision-making, taking into account both European and international perspectives.

Articles published in Décisions Marketing are based on critical research dealing with the concepts and methods associated with marketing decision-making, as well as with related issues and strategies (innovation, communication, internationalization, distribution, etc.). Its articles also draw attention to emerging concepts and practices (experiential marketing, e-commerce, management of second-hand markets, sensory marketing, etc.) and present original theoretical and strategic perspectives.

Décisions Marketing has become the leading French-language journal in the field of marketing decision-making.

The journal is targeted at both academics and practitioners who wish to follow developments in their specialist area.

Editorial Board


  • REMI MENCARELLI, IREGE, Univ. Savoie Mont Blanc
  • GILLES N’GOALA, MOMA, University of Montpellier

Associate editors

  • BARRY BABIN, Ole Miss Business School, University of Mississippi
  • SONDÈS ZOUAGHI, University of Rouen Normandy
  • LAURIE BALBO, Grenoble Ecole de Management

Editorial secretary


Review Panel and Editorial Committee (link to PDF)

Author instructions

Article proposals should clearly answer the following two questions: “What did we not know before this research and what do we know now?” and “Why was it important to know this?” These contributions should be highlighted in the abstract.
Proposals can be submitted to the journal in French or in English.
In the case of an English article, the final version will be translated into French at the author’s expense.
In the case of a French article, the final version will be translated into English at the author’s expense.

DM’s ten commandments
1. You must set out a clear, empirical research problem
2. You must rely on a theoretical framework
3. You must give a clear definition of the concepts
4. You must use reliable data
5. You must present a rigorous methodology
6. You must include boxes
7. You must identify any contributions
8. You must draw up recommendations for action
9. You must write clearly and comprehensibly
10. You must draw on key references

For any questions concerning opportunities to submit an article, please contact the journal’s co-editors-in-chief:
Gilles N’GOALA < >

For any other questions, please contact our editorial secretary (Antonin WOIMANT):

Paper submission


Code of ethics

The Code of Ethics applicable to drafting committees and editorial boards of academic journals offered on, including Décisions Marketing, is available on this page.

Other information

Print ISSN : 0779-7389
Publisher : EMS Editions

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