Description
Created in 1993, Décisions Marketing is an official journal of the Association Française du Marketing (AFM) (French Marketing Association). It is an academic journal focusing on marketing decision-making, taking into account both European and international perspectives.
Articles published in Décisions Marketing are based on critical research dealing with the concepts and methods associated with marketing decision-making, as well as with related issues and strategies (innovation, communication, internationalization, distribution, etc.). Its articles also draw attention to emerging concepts and practices (experiential marketing, e-commerce, management of second-hand markets, sensory marketing, etc.) and present original theoretical and strategic perspectives.
Décisions Marketing has become the leading French-language journal in the field of marketing decision-making.
The journal is targeted at both academics and practitioners who wish to follow developments in their specialist area.
Editorial Board
Co-editors-in-chief
- REMI MENCARELLI, IREGE, Univ. Savoie Mont Blanc
- GILLES N’GOALA, MOMA, University of Montpellier
Associate editors
- BARRY BABIN, Ole Miss Business School, University of Mississippi
- SONDÈS ZOUAGHI, University of Rouen Normandy
- YANY GRÉGOIRE, HEC Montréal
- LAURIE BALBO, Grenoble Ecole de Management
Editorial secretary
Review Panel and Editorial Committee (link to PDF)
Author instructions
Article proposals should clearly answer the following two questions: “What did we not know before this research and what do we know now?” and “Why was it important to know this?” These contributions should be highlighted in the abstract.
Proposals can be submitted to the journal in French or in English.
In the case of an English article, the final version will be translated into French at the author’s expense.
In the case of a French article, the final version will be translated into English at the author’s expense.
DM’s ten commandments
1. You must set out a clear, empirical research problem
2. You must rely on a theoretical framework
3. You must give a clear definition of the concepts
4. You must use reliable data
5. You must present a rigorous methodology
6. You must include boxes
7. You must identify any contributions
8. You must draw up recommendations for action
9. You must write clearly and comprehensibly
10. You must draw on key references
For any questions concerning opportunities to submit an article, please contact the journal’s co-editors-in-chief:
Isabelle COLLIN-LACHAUD < isabelle.collin-lachaud@univ-lille.fr >
Gilles N’GOALA < gilles.n-goala@umontpellier.fr >
For any other questions, please contact our editorial secretary (Antonin WOIMANT): decisionsmarketing@gmail.com
Paper submission
See author guidelines
Submit your paper online with Manuscript Manager: https://dm.manuscriptmanager.net
Contact
ASSOCIATION FRANÇAISE DE MARKETING
c/o ESCP Europe
79, avenue de la République
75543 Paris Cedex 11
www.afm-marketing.org
Email address: decisionsmarketing@gmail.com
Subscriptions and payment are handled by our publisher:
ÉDITIONS MANAGEMENT ET SOCIÉTÉ
136 boulevard du Maréchal Leclerc
14000 Caen
Tel. (33)(0)2 31 35 76 95
editions@editions-ems.fr
www.editions-ems.fr
Code of ethics
The Code of Ethics applicable to drafting committees and editorial boards of
academic journals offered on Cairn.info, including Décisions Marketing, is available on this page.
Other information
Print ISSN : 0779-7389
Publisher : EMS Editions
