In the UK, the development of internet and digital tools has led British news organizations to consider different ways of adapting to digital technologies. This article explores British press groups’ adaptive strategies within the framework of today’s “information society” and “information networks”. We consider the relationship between the internet’s logic of information flow and the changes in media users’ practices and lifestyles. The diversification of news media and the expansion of digital tools lead us to question the socio-economic factors which underlie the strategies of media organizations and to explore the consumer habits of media users.