English
This article analyzes how higher education fairs frame students’ higher education choices using data from an ethnographic study of nineteen fairs in the Ile-de-France region in France. The article focuses on fairs as a market response to the public problem of students’ successful transition from secondary to higher education and on the interweaving of perspectives of the private organizers of these fairs and the private higher education institutions that use them for their promotion. It examines the discourses and devices deployed to present bright futures to students, and their reception by pupils and their parents according to their social position.
- higher education
- social origin
- continuation of education
- educational institution
- school-family relationship