English
Although the word is often used in media discourse, “arrogance” in itself has rarely been studied. Our analysis of discourses taken from a press review highlights the mechanisms of arrogance and the interplay of un-communication and strategic deception, which must therefore be considered together. By negating this interplay and by interweaving misconception and contempt, arrogance negatively highlights the powerful link between information, communication, and strategy.
Keywords
- arrogance
- un-communication
- strategic decaption
- misconception
- contempt