English
Language and linguistic studies, vigorously promoted by Saussure as both model and launch-pad for social science studies first, and subsequently for communication disciplines, have been losing ground with the advance of the critique of logocentrism. Led by C. S. Peirce, this critique moves into pragmatics, then progressively into general media-related factors that are more capable than speech alone of accounting for Claude Lévi-Strauss’s symbolic effectiveness.
Keywords
- critique of logocentrism
- linguistic turning-point
- Saussure
- semiology
- structuralism
- primacy of relationships
- pragmatics
- enunciation
- umwelt