English
This article argues that techno-semiotics offer a relevant approach to analyses of controversies on Twitter. Taking the example of the “gender theory” controversy, it presents a method in which a qualitative approach, semiotics in this case, is combined with a more quantitative corpus-based approach to analyze how controversies spread through this very specific system of digital writing. Several results are described to show what this approach can achieve.
Keywords
- techno-semiotics
- controversies
- digital writing systems
- gender