Starting with a commentary on the work of the Brazilian artist Ricardo Basbaum, who abolishes the inhibiting category of what is generally presented as “art” by transforming the exhibition space into a place opened to the outside and the intervention of others in which each can reposition himself based on a process of identity-permutation, the author indicates how “New Bases for Personality” opens up a critique of authority as seen in both the presentation of the work as well as in the most globalized milieu of the “societies of control.” The commandeering of structural entities set up otherwise establishes dynamics of self-organization and transsubjectification that no longer exhibit the localizable “profile” of a public but the heterogeneity of its experiences.