In the Languedoc-Roussillon region, mass-produced table wines have given way to varietal ones. This article articulates public policies, economic and collective strategies in order to question their hegemonic development. The analysis shows that it is due to the modification of sectoral, national and then Community instruments of public action, on which economic and collective strategies depend structurally. Over a long period of time, the instrumentation took part in establishing an order, then reversed it: the dominance of both production and unions for table wines has changed dramatically, to the benefit of varietal wines.