Based on a collective research on the reception of a French daily soap opera, Plus belle la vie (A Brighter Life), this article shows that the viewing of the series, a long term and recurring practice, has few socializing effects of its own and works rather as a socialization framework that maintains and reinforces the viewers’ preexisting dispositions. First of all, confirming what many studies have shown, viewers are not alone when they are confronted to the media. The viewing of the soap opera as well as the discussions it provokes have a strong collective dimension, anchored in the social groups to which individuals belong (family, friends). The soap opera is the medium and the pretext for numerous interactions and the viewing practice maintains and sustains the socializing effects of the family or peer group, even when the practice becomes individual. These confirming effects concern in particular two areas of practices: cultural practices and political opinions. The ways in which people watch the series and talk about it with their friends and family confirm the respondents’ relationship to culture. Similarly, the reception of this soap opera that features plots about the current political and social issues, tends to reinforce their political socialization in different ways depending on the varying political competence and engagement of the individuals.