CAIRN-INT.INFO : International Edition

Social representations are made up of opinions, positions, pieces of information, beliefs, and convictions related to a particular phenomenon. They are the basis of understanding the world and guide our behaviors and our communications according to a given social purpose (Moliner et al. 2002; Navarro-Carrascal 2009). They thus make it possible to identify the visions of the world that individuals or groups carry around within them and make use of in order to act or to adopt certain positions (Abric 1994, 15). The research we present seeks to analyze the social representations of the hotel and catering sector and its impacts on the entrepreneurial behavior of students in training, namely entrepreneurial intention, adherence to entrepreneurial identity, and entrepreneurial self-efficacy. To do this, a sample of 280 students from a school specializing in gastronomy and hospitality was interviewed. The results of our survey highlight the significant impact that social representations linked to working conditions and the values ​of pleasure, sharing, and hedonism have on entrepreneurial behavior. These elements are likely to be useful both to training institutions seeking to develop an entrepreneurial culture internally and to policy makers who wish to encourage entrepreneurial activity within this sector.

  • entrepreneurship
  • social representations
  • entrepreneurial behavior
  • entrepreneurial self-efficacy
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