The rise of social entrepreneurship, which originated as a concept in the Anglo-American sphere, has led to division among advocates for more diverse forms of entrepreneurship: Can social entrepreneurship (re)energize the SSE sector? Or is it merely another repackaging of capitalism? Both positions are better understood through contextualized analyses, which the author provides based on a survey conducted in Morocco in the 2010s. This survey shows that, in this context, social entrepreneurship was immediately more strongly associated with the start-up model than with the social enterprise model. Moroccan “social entrepreneurs” also reported having relatively uncritical views of capitalism, even though their efforts were built around providing social utility. While it has paradoxically marginalized some SSE structures, this focus on “social” aspects could lead to the emergence of new, more solidarity-oriented practices.
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