English
This article discusses the widening of the gift paradigm into psychology and even psychoanalysis by examining the question of the conscious and unconscious of the (good or bad) giver. Starting from an unknown figure such as Paul Diel rather than Freud, the argument charts a passage leading from sociology towards the psyche by following the hypothesis that sexuality is second the to need for esteem. The result is a different definition of the unconscious that can be easily articulated with the gift paradigm.