This paper considers Web 2.0 tools, especially those dedicated to takeovers of SMEs or VSEs. We explore the assumption that Internet use gives current or future buyers the possibility to access a 2.0 toolbox and to be helped in decision making. Based on an exploratory study of 26 specialized websites, we propose a joint reading and analysis of information tools used in the global process of takeover and the managerial practice of business intelligence. The findings show that the use of Web 2.0 tools favors an appropriate approach to strategic monitoring and an emergent practice for business intelligence. This confirms that greater accessibility to information and more targeted employment via a 2.0 toolbox specialized in takeovers represent a decisive advantage in the exploitation mechanism of the buyer’s business intelligence system.
- Business intelligence
- Web 2.0 tools