English
Storytelling is an increasingly important technique within management. Though it is often associated exclusively with marketing, there are also other visions: ontologically, humans are storytelling beings, who neurologically need a credible story to give meaning to our action. By becoming storytellers, managers can help employees to sublimate their individual framework for action, and motivate them to take part in a collective adventure.
- storytelling
- history
- fictional mode
- affective management
- sublimation
- motivation
- leadership
- human adventure
- network
- community
- desire
- drive
