This article explores the potential contribution of fiction as a legitimate research strategy in management. We draw on the work of the famous Italian novelist Italo Calvino to shed light on how we might rethink the “production” of management research. In particular, we rely on Six Memos for the Next Millennium, a collection of lectures that Calvino was due to give at Harvard, which define the values that underlie the very essence of literature: lightness, exactitude, visibility, multiplicity. Each of these values helps us to situate the potential contribution of fiction to management research.